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Converters can select among available adhesives, liners, facestocks and engineered materials.
August 28, 2015
By: Greg Hrinya
Editor
For the first time in Europe, the Avery Dennison Select Solutions Portfolio brings application-specific constructions, as well as custom-engineered solution capabilities to match precise customer needs. “We are giving label converters a winning combination,” says Georg Mueller-Hof, director Select Solutions, Avery Dennison Materials Group Europe. “This collection offers 100,000 potential constructions via our Mix & Match service, and fifteen application-specific portfolios that give label converters a fast and simple route to unique labeling solutions for brand owners. Both are offered with low minimum order quantities and rapid shipping. Additionally, converters can develop high-performance custom-engineered solutions with the Select Solutions team.” Converters can select among available adhesives, liners, facestocks and engineered materials on demand, with on-the-spot quotations and full sales support. Extensive web and print product collateral also help to make choosing the best solution simpler than ever. The portfolios include coupon labels, labels that detach without a trace, anti-counterfeiting solutions, resealable labels, multi-layer constructions and labels that stick for a product’s lifetime. “Technical solutions leaders are a key part of the Select Solutions’ offer,” adds Mueller-Hof. “They work directly with converters to understand individual needs and product requirements. Then they help to design a product that will differentiate converter and brand owner alike. Mix & Match options are available that provide well-proven combinations of materials, for a simpler trial process and faster time-to-market. Much more complex specifications can also be met for virtually any application, thanks to tailor-made constructions. It all means that converters can break into new segments far more easily, in areas as diverse as dry-peel labeling, oxygen barrier reclosures, tamper-evident labeling, kiddie stickers, drum labeling and much, much more.” Select Solutions will be featured at the Avery Dennison booth (Hall 5, Stand 5A31) at Labelexpo in Brussels from September 29 to October 2, 2015.
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